1. Pitching Other Bloggers
One of the most effective ways of getting the word out about a new post is to let other bloggers know about it. There isn’t much more powerful a way to find new readers than another blogger recommending something you’ve written to people who trust them.
Getting other bloggers to link to your posts is not always easy though - particularly in the early days of a blog or if you don’t have some sort of profile or pre-existing relationship with the bloggers that you’re pitching. However it isn’t impossible. Here are a few tips on how to pitch your posts to other blogs:
- Relevancy is key - don’t pitch stories to other bloggers that have little or no relevance to their blog. You’ll just be wasting their time and yours.
- Only pitch your best posts - you will have a much higher success rate at getting a link if you only do it with your best stuff. I would only ever do this with around 1-2% of my posts.
- Give them an angle - don’t just shoot the link over - tell the blogger what the story is about and why it might be relevant to their blog. Save them a little work by showing how the post might be interesting to their readers.
- Keep it brief - if the blogger wants lots of details about your post they’ll click the link. Be to the point, communicate what you need to say and then let the blogger get on with their day.
- Be polite - don’t assume you’ll get the link or insist that they link to you - make the suggestion and let the blogger decide if it’s relevant for them.
- Be personal - use their name, their blog’s name and show you are not just spamming thousands of blogs with your email
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